It’s time to do MOORE! This tagline came to mind when I started writing this Moosend review. A funny one, huh? If you want to make your email marketing done right, you need to choose a tool that’s so intelligent that can understand your need, even though you didn’t ask.
When you’re about to start your journey with email marketing, many things happened in this significantly large marketing platform. you should keep in mind that the global email marketing industry reached $1.13 billion size with a success rate of 14.65% (the Click-through Rate in 2021).
Moosend is a booming email marketing automation tool with all the features to turn your effort from less effective to high-conversion.
It offers email services, lead generation forms, email automation, marketing integrations, and reporting. So yes, Moosend is a complete marketing tool than just an email marketing solution.
We’ll dig into what the power-pack features this marketing tool holds.
Create email campaigns with ease
Moosend has a user-friendly interface to create email campaigns at your comfort. By the same token, you’ll love how many types of campaigns it can offer beyond regular campaigns.
You can choose A/B split campaign to test which one performs better. And then move on to a repeatable HTML campaign to run it recursively. RSS and automated campaigns are the other variations you can experiment with.
Choose yours from the set of ready email templates
In regard to email templates, Moosend is rich and powerful. You can find out what suits your business from the plethora of collections. Now customize the layout and add elements until it reflects your imagination.
One thing I want to assure you that all templates are mobile responsive. You don’t have to work extra for that.
On top of that, users can create custom templates if they don’t like the ready ones. Then save the templates in the editor library for future use.
Drag and drop editor
Moosend offers such a handy editor with everything’s aligned in order. Without any programming skills, you can create polished and charming emails with the help of ready elements. You can insert images and videos to create a signature look for your brand. From the interactive editor, you can easily connect Unsplash, social media, or clouds to add images.
The different types of elements will allow adding buttons, social shares, countdown timer, and more. Moreover, you can add product blocks, HTML, spacer, and attractive visuals. Above all, the prebuilt templates make your design engaging while saving a lot of time and giving the inspiration to get started without any idea block.
Moosend is a powerful marketing automation tool. You can create a custom workflow with the help of various triggers and actions. Automation will save you time and give your customers the right email at the right time.
No idea how to get started with automation? Moosend has ready-made recipes to enlighten you on this topic. A visual workflow builder will guide you with the automated workflows that include welcome email series and email sequences for abandoned carts.
Don’t worry about how to create subscription forms to let people subscribe to your list. Moosend has a large collection of form templates to choose, and display. For your peace, there are various types of forms available.
Either you can choose a full-page form, or go for an inline form to insert into your blog post. Other options are available, such as floating bar, floating box, and modal pop-up. With the form builder, you can customize form fields, change visuals, add text, and insert CTA.
Moosend has an easy way to craft landing pages using its user-friendly drag and drop landing page builder. Since you’ll get a ton of landing page templates, you don’t need to worry about where to begin.
Not only the landing pages are good-looking, but they’re mobile-ready. So, any pages you create will adjust to any screens automatically. On a quick note, the landing pages feature is a premium option.
As I say landing pages are responsive, you can actually check this out yourself. You’ll find a preview option for the mobile landing page. A quick look at this option will give your peace of mind.
A/B testing for the right combination
Email marketing gurus all the time suggest testing your campaigns. With Moosend, you can play with various A/B testing options before deciding over the profitable one. You can test both subject lines and email campaigns to figure out which variation brings what result. Without sending the emails to all your subscribers, you can send the test campaigns only to selective ones.
Audience management with more freedom
Managing audience is a breeze with Moosend, as it provides smart features to create and expand your mailing list. Utilize the segmentation options to organize your customers into targeted groups. Moreover, use segmentation to run personalized campaigns for your subscribers.
Find campaign performance with advanced reporting
To make informed decisions, you need to rely on comprehensive data. Moosend’s advanced reporting and analytics will give you the opportunity to track campaign performance.
You can track multiple things, such as email open rate, bounce rate, CTR, subscribes/unsubscribes, conversions, and more. Let’s have a look at the bird’s eye view and get a sneak peek at the overall outcome.
Also, Moosend’s reporting lets you see your subscriber’s email device, location, countries, and cities. Now think about where the engagement’s high, and plan your next campaign accordingly.
Need for more apps to grow?
Moosend integrates natively with various applications. Elementor, Pabbly, ThriveCart, WooCommerce, and Mailoptin are a few to mention. Also, you can connect Moosend with Zapier and Piesync for more integration options. For instance, you can integrate your favorite CRM like HubSpot, Mailchimp, Agile CRM, Zoho CRM, and Salesforce via Zapier.
Additional advanced features
Moosend has some advanced features that are awesome to boost your engagement.
Conditional Block: It’s a brilliant way to show dynamic content based on subscriber’s information. Let’s say, you have two different offers. One for your new users and one for returning users. You can easily make a block conditional, and show it to the right audience.
Fallback Value: I recently received an email that calls me “Hi, [firstname]”. Think how embarrassing is that! You can improve this situation with Moosend’s fallback value. For example, you’ll use [firstname] to address someone with their first name. In case the first name is not available, it will go to the fallback value, let’s say “Hi, Beautiful Soul”.
Moosend has a free forever plan for unlimited emails up to 1,000 contacts. Paid plans start at $8/month, and you get access to the landing page builder, transactional emails, phone support, and team members.